TRUSTe - Make Privacy Your Choice: "TRUSTe Email Program Requirements
TRUSTe� enforces strict standards of privacy among our email certification licensees. Read below for specific program requirements.
Bonded Sender Program Requirements
Prior consent standards, including:
Prior disclosure with a pre-selected option as minimum consent mechanism
A prior business relationship, defined as including a purchase
Notice at the point of collection:
Must include any sharing with affiliates or third parties that will generate additional commercial email
No primary purpose test:
All messages are considered commercial unless they meet the transaction or relationship requirements of the CAN-SPAM Act
Unsubscribe guidelines, including:
An unsubscribe function available in every commercial email
Detailed requirements ensuring that unsubscribe tools are simple, timely, persistent, indefinite and absolute
Responsible use of technology:
Cannot exceed a maximum bounce rate
Must maintain industry standard contact channels
No spoofing, harvesting, allowance of open proxies, or other similar practices "
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