Google Answers: Plan to make a Personal dating Website

Google Answers: PERSONALS QUESTION # 8: "Plan to Build a Personal Site


Phase 1: High Level Design

This phase is about thinking and writing. This business plan is the
beginning part of this phase. As more time and thought is put into
manifesting this blueprint for the site, details will come into focus
and some changes will no doubt be made. It�s important that the
project is thought out very thoroughly before actual construction
begins. Some of the things that need consideration include the
following. Many of these points are gone into further detail later in
this plan.

Name of the Site � This is a very important step. The name should be
very easy to remember. It should be broad enough to appeal to all. For
example, having the word �mates� in the title would not be appealing
to those looking for a more casual relationship. It would be best to
have either one word domain like Kiss.com or Match.com or a two word
phrase with good alliteration.

Target Audience � The site and advertisements for it should be broad
enough to appeal to all and at the same time target specific groups
(e.g. tech-savvy young professionals). The site and all marketing
should also be geared to some extent towards women as they are still
minority users on personals sites, although this is changing.

Questionnaire: Many people dislike having to fill out profile
information. For this reason, it is suggested to have 2-3 levels of
profile information. The first would be all of the basic profile
questions: age, height, location, interests etc. These are mandatory
and are mostly multiple choice with two essay questions to talk about
themselves and who they are looking for. After this, users would be
encouraged to fill out a detail"